LiveJournal, launched in 1999, became an unlikely hub for online fandom communities, thanks to a simple feature: a feed of your friends' posts.

1999

Originally built by programmer Brad Fitzpatrick just to keep his own friends updated, LiveJournal's mix of public blogging and semi-private 'friends-only' posts made it a natural home for fan communities to discuss shows, share fan art and fiction, and organize — often under pseudonyms that let people separate their fan identity from daily life. Its influence on later platforms' focus on 'following' people, not just topics, is still visible today.